Don’t Book it, Klerk it.
Klerk is a revolutionary travel booking platform that provides small and medium-sized businesses exclusive access to corporate discounts on thousand of hotel brands while giving endless growth opportunities to hotels. We teamed up with serial entrepreneur, Ally Wolodarsky (Klerk’s founder and CEO) to find a name and create an MVP brand identity to communicate the brand’s mission, sign on hotel partners, speak with investors, and tackle this $134B market opportunity.
And it worked!
With 50% month over month growth, 2,783+ clients in 192 countries, and nearly $6 million in savings for small businesses,
Klerk continues to expand and revolutionize business travel.
The name Klerk was inspired by the hotel clerk classically found behind the front desk at a hotel. The person who uses their connections and flawless finesse to secure that impossible to obtain experience, solve the unsolvable, and treat you like their top priority.
The confident, modern design grows from classic roots, highlighting the K within the name as iconography – redefining the word visually and functionally as both a noun and a verb.