Inventables: Building Bigger

Sharpening the Message

Inventables, founded with the mission to democratize digital manufacturing, launched the X-Carve in 2002 as a hardware solution to simplify 3D carving. We partnered with Inventables in 2020 to help them introduce its newest product, the X-Carve Pro, a premium version of their signature machine.

With its increased capabilities, including faster and larger carves, the X-Carve Pro is meant for growing businesses. Martian Arts crafted a full campaign for the brand’s social and print ads, partner emails, and a video to unveil the X-Carve Pro on launch day, regularly updating creative and copy to match the X-Carve Pro’s promotional pricing schedule.

Post-launch, we continued to help Inventables sharpen its messaging on its site, including revised the hero section of its landing page to better convey the breadth of Inventables’s ecosystem — hardware, software, classes, and a community of fellow carvers — to help customers decide what product was right for them. The design now includes customer self-selection, cleaner typography, and a background video component to keep things lively. The messaging around Easel, Inventables’ compatible software offering, was also revamped so that its availability, ease of use, and pricing was more explicit.