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Challenge:
SparX, pioneers in real-time augmented reality staging, sought Martian Arts to showcase their cutting-edge technology to a broader audience.
Approach & Execution:
We redefined SparX’s brand identity with a comprehensive audit and interviews, crafting a new brand positioning strategy. We managed the entire video process, from pre-production and shooting to post-production to highlight SparX’s unique value. This video led to a redesign of their web presence.
We developed a sleek, tech-forward website with engaging footage, 3D renders, and success stories that set SparX apart from the competition.
Results:
Our rebranding positioned SparX as an industry leader. The new identity, video, and website showcased their innovation in augmented reality staging, boosting visibility, credibility, and audience resonance.