Beth Comstock

Connecting the Dots

Martian Arts was introduced to business executive Beth Comstock to help reposition her as a thought leader in connection with the launch of her book, Imagine It Forward. 

Beth, who had carved a career path from storyteller to chief marketer to Vice Chair of GE, was the first woman to hold that post. Imagine It Forward marked her evolution from executive to innovator, one who could identify what’s next, navigate change and help others do the same.

To communicate Beth’s expanded mission, Martian Arts developed a visual identity for her brand, one that would represent the many new hats (including curator, speaker and podcast host) Beth would be wearing. A punctuation mark — the colon — was used to symbolize beginnings and possibilities, and is carried through in all her messaging, including the Martian Arts-designed website