The Brief:

Mindwell Labs, known for AQ, approached Martian Arts to brand PEAK—a cutting-edge personalized AI coaching app unlocking users’ potential through biofeedback. The catch? A two-week deadline. We embraced the challenge, grounding everything in their mission.

Conceptualization:

The creative process began with a deep dive into PEAK’s core values and mission. The logo needed to reflect the convergence of advanced technology, personal growth, and innovation. Our team sought inspiration from the concept of peaks, summits, and ascension — metaphors for reaching the highest levels of personal achievement. 

They also incorporated the concept of intricate lines, a nod to both ChatGPT’s and the human brain, since PEAK’s AI is trained with over 4 million hours of mental pattern from over 100 countries.

The result:

A visually compelling representation aligning with PEAK’s commitment to innovation and holistic well-being, where advanced tech meets with personal growth. Branding with a single mission: a reminder of potential, inspiring a relentless pursuit of improvement.