The Project:

MiniLuxe and St-Germain united for a luxurious blend of high-end manicures and sophisticated cocktails.

Martian Arts and Nike Communications joined forces to amplify the fusion of beauty and refinement.

The Creative Direction:

Our vision focused on finding a shared brand essence for the collaboration. St-Germain, a cocktail that elevates champagne’s sophistication, mirrors MiniLuxe’s ability to enhance beauty.

We brought St-Germain to life through MiniLuxe’s manicure, creating two exclusive nail polish shades—navy blue and sparkling gold. Our creative direction in photography, models, nail art, and wardrobe evoked an exclusive party atmosphere, celebrating your finest self.

The Result:

The MiniLuxe and St-Germain collaboration fused luxury and refinement. The limited-edition set sold out, proof of their successful partnership.